The Sotheby’s Advantage provides extraordinary service, local expertise, global reach, and an unparalleled level of prestige. In 2017, we grew our global presence with a total global sales volume of $108 billion, 22,000 sales associates serving 950 offices in 69 countries and territories. Whether you are looking to purchase a vacation home in an exotic location or sell your Silicon Valley residence in Los Altos Hills or Saratoga, you can’t beat the Sotheby’s Advantage.
2017 brought increased success and market coverage in the United States for Sotheby’s. We generated $96 billion in sales volume, added 58 new offices, 6 new, independently owned-and-operated firms, and considerable new talent to our ranks. We expanded our presence in key markets, specifically the San Francisco Bay Area, Castle Rock, Colorado, Southern Florida and Key West. Sotheby’s International Realty® also entered a number of key markets including:
- Roseville, California
- Avalon and Stone Harbor, New Jersey
- Greater Greenville, South Carolina
- Southeast Wisconsin
- Central and Western Adirondacks region in New York
Sotheby’s saw impressive global growth in 2017 with $12 billion in sales volume and expansion into vital markets in Europe and India including:
- Valencia and San Sebastian, Spain
- Antwerp and Waterloo, Belgium
- Greek island of Rhodes
- Mumbai, Pune, Chennai, Goa, Kolkata and Bengaluru, India
Sotheby’s also sold the rights to Sri Lanka, Indonesia, and Vietnam with the goal of creating a presence in these areas in the near future to better serve our clientele.
When it comes to reaching potential buyers, the Sotheby’s International Realty® website attracted 27 million visits in 2017, an impressive uptick of 25%. Of these 27 million, 17.5% are new visitors and 60% are visitors from outside the United States. Approximately half of the traffic to the Sotheby’s website is generated by the 25 to 44-year-old age group, making Sotheby’s extremely well positioned in this key demographic.
Sotheby’s launched an élite partnership with Japan’s leading news publication, Nikkei, in 2017. This alliance enables us to reach 29 million readers each month through Nikkei’s digital platform. Sotheby’s is the first real estate brand outside of Japan to offer global real estate offerings to Nikkei’s prosperous readership.
Says Sotheby’s International Realty Affiliates LLC’s chief marketing officer, Kevin Thompson, “In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer. “As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.”
Sotheby’s International Realty® welcomed two key players to our top leadership in 2017. Kevin Thompson joined the Sotheby’s as Chief Marketing Officer. His background and in-depth experience working with global luxury brands made him the ideal fit to oversee Sotheby’s worldwide marketing, advertising, and public relations. Julie Leonhardt-LaTorre also joined the Sotheby’s ranks as Chief Operating Officer, tasked with driving our brand’s strategic growth.
Sotheby’s International Realty® also firmly believes in giving back. In 2017, our sales associates and affiliates raised over $500,000 for our charitable partner, New Story, a non-profit organization that builds safe, viable communities for the developing world. These monies will fund the construction of new houses in Mexico. At our annual Global Networking Event, Sotheby’s affiliates pledged funds to New Story that will build 150 homes.